Volume 22, Number 4 June / July 2014

Archive for the ‘What’s Selling Where’ category


Silver Dollar Pawn & Jewelry, Alexandria Opened in 1985 and
located in the heart of Alexandria, this family-run pawn, gun, and collectibles store stocks an average of 1,500 firearms and is home to the History Channel’s Cajun Pawn Stars.

The election has boosted ammo and MSR sales, says Jimmie “Big Daddy” DeRamus. Hands down, Bushmaster holds the top spot for rifles. Handguns continue to inch up; the big movers are Glocks and Smith M&Ps in 9mm; .40. SIG 238s are also seeing good turns.

When asked about collectibles, Big Daddy says the market is evolving quickly. “We’re seeing many new vintage Colts and Smiths enter the market. M1 Garands are also available. When we find one in excellent condition, it’s sold often with a single phone call.”


Dury’s Guns, San Antonio With more than 2,000 guns in inventory and up to 40 employees, this San Antonio retailer has been open for business since 1959. This shop offers a lifetime guarantee with all firearm sales, new or used.

After a four-day surge in MSR sales right after the election, sales are back to a normal high. “We specialize in higher-end MSRs. We certainly stock price-point rifles, but MSRs that sell for more than $1,000 have just been more profitable,” says CEO Gerald Rutkowski. Lewis Machine and Tool and Colt MSRs hold the high spots.

Handgun sales have been brisk, with a mix of SIG 238s and Ruger LCRs and LCPs. Several Smith 642 hammerless revolvers are also attracting post-holiday attention.

Deer season is still in force for this store, which keeps Remington 700s in 7mm crossing the rifle counter. Ammo stocks are good.


Stone Arms, Mobile In business for just two years, this lower Alabama store looks for creative ways upsell its customers. “Our riflescope combos are way up. We have a local company that will finance the purchase for a year. Guys are buying $1,500-plus packages, where otherwise they might have spent just $500,” says owner Jeff Stone. SIG 516s and M400s take the top slots at the rifle counter; Mohawk Armory was recently added to the line.

All things Ruger continue to sell. LCRs and LCPs hold the top spots, but SIG P38s are also in demand. Ammo stocks are good here, with .223 rounds the most popular.



G&S Firearms, Wayne Located in Central Jersey off I-80, this small
independent specializing in home defense is seeing an increasing number of women shooters. Glocks are the mainstay at this handgun counter, with the majority selling in .40 and 9mm. “We sell more Glocks than any other gun. Our local clientele just loves them,” says owner Gordon Levine. Other regular movers include Ruger LC9s and Smith Bodyguards.

MSR sales have returned to pre-election rates, with ArmaLites and Stags turning the best numbers. Mossberg 500 defense packages are on the move as well. When asked how Hurricane Sandy affected his business, Levine said that once the power returned, he cleared his inventory of shotguns in just a few days.


North Shore Firearms, Middleton Opened in 2007 just outside of metro Boston, this shop bills itself as the largest gun and accessories dealer in the state. “Post-election started out a little slow, but in a week ammo started to move. It’s been an even mix of post-election nerves along with an increase of preppers,” says manager Mike Polite.
MSRs are hot, and M&P Sporters and Stag Arms are sitting in the number one and two positions. Handgun sales are just as strong, and may be nearing an all-time high for this shop. Here, Smith Bodyguards and Ruger LCRs and SRCs are the top three.

There’s still action on post-holiday shotgun sales. Browning Citoris and 725 Hunters (all in 12-gauge) are in demand, as are Caesar Guerinis.


Parro’s Gun Shop, Waterbury Keeping nearly $3 million in inventory, this New England shop is one of Vermont’s largest, splitting sales between brick-and-mortar walk-ins and Internet customers. Ammo is in high demand since the election, and .223 and 9mm sell by the case.
MSRs are getting plenty of action as well. “We have seen impressive demand for MSRs, and have carefully planned our buying to meet it,” says owner Henry Parro.
Windham Arms and Ruger SR556s are the front-runners, along with M&P15-22s. Ruger American bolt-actions are still selling to the after-the-holiday crowd in .243. Handguns are just as busy, with Ruger SR9s and Glocks in 9mm grabbing the lion’s share of attention.



Bullet Hole, Overland Park Just across the state line from Kansas City, Missouri, this retailer keeps more than 600 guns in stock, with an emphasis on its reloading business. MSRs are hot, and Bullet Hole is keeping the highend rifles at the top of the sales list. Daniel Defense and LMT are in the top spots in this category, but DPMS models are also seeing regular turns.

Handloading components have started to move in heavy volume since the election. “I can get all the primers and powder I need,” says manager Jeff Neumann. “Since they haven’t really reduced much in price over the last two years, they are moving out the door briskly.”

Handgun sales are strong here as well. Top sellers include 9mm Glocks and CZ75s. Dan Wesson Gov’t. 1911s in 9mm are also gaining attention at the handgun counter, as are SIG 238s.


Capitol City Arms, Springfield Just five miles from the state capital, this two-employee shop specializes in home-defense training and keeps an average of 500 guns in inventory. There are 12 shooting lanes for customers to test guns: eight for handguns and four for rifles.

“Our post-election sales have slowed,” says manager Kendra Swartz. “They’re still good, but we haven’t seen any increases compared to where we expected to be.”
The handgun category leads the store in overall sales, with Glocks in 9mm, Springfield XDMs, and FNH Five-Sevens representing the top of the chart.

MSRs are holding their own, with daily turns of mostly Core15 M4s, Rock Rivers, and Colts. Ammo stocks are good here, with high demand in the area for .223 and 9mm.


Doc’s Guns, Bland This small, rural, central-Missouri gun dealer keeps an average of 150 guns in stock, and services a clientele that mostly consists of farmers. “We’re experiencing just a small sales increase in postelection handguns,” says owner Robert “Doc” Holloway. “Overall, I would say that it has been near normal traffic.” In handguns, Ruger LC9s, LCPs, and SR-22s are ruling the roost.

Shotguns are in higher demand than they were in November. Here, the Remington 870 Express holds the top spot.



Impact Guns, Ogden This Utah retailer with three locations also markets firearms online. Every new gun sold is backed with an in-house, limited lifetime guarantee.

MSR sales have remained high for the past two months, with steady inventories. “We certainly planned for post-election sales and feel customer demand will continue throughout the year,” says manager Darin Kendall. Top sellers include Rock River, Colt, and Smith & Wesson M&Ps. Barretts are active, selling from $8,000 to $14,000.

Bolt-action rifle sales have cooled, but Remington 700 VTRs, Ruger Americans in .308, and Savage Model 12FVs in .223 are seeing turns. Youth Savage Rascal .22s have also been ringing the register.

In handguns, Ruger LC9s and Springfield XDMs are hot.


LL Guns, Battle Ground MSRs have been exceptionally hot at this southern Washington retailer since the election ended. “The post-election rush started a little slow, but after just four or five days, our demand for MSRs was as high as it was in 2008. We’re now back-ordered on several models,” says manager Russ McIntyre. Top sellers include DPMS and CMMG; the 6.8 caliber is getting special attention.

Handgun sales were brisk through Christmas. Glocks, Springfield XDs, and XDMs (split between .9mm and .45 caliber) lead the pack. Because of higher prices on .40 and .45 ammunition, demand for handguns in 9mm is especially robust.

Sales of bolt-action long guns are slowing, but December numbers were strong for Ruger Americans and Tikka T3s, primarily in .300 WSM. Entry-level home-defense shotguns are on the rise.


The Armorer, Cheyenne This small gunsmith-retailer stocks an average of 100 guns. “In the last few years, I designed my business to keep less inventory and order more items as they are sold. But this year’s election made it difficult for my store to get what’s in demand locally,” says owner Art Manning. Handguns are hot here: Ruger LCRs and LCPs, as well as Smith K Frame .357s, are the high producers here.

Other big sellers include bolt- action Marlin TX-22s and TX-17s. A few Weatherby Mark Vs and Remington BDLs were sold post-Christmas in .308 and .30/06. MSRs are moving consistently; availability helps Colt and Stag Arms in .223 pull the best numbers.


by Peter B. Mathiesen

Hogie’s Guns & Sport, Auburn
In business for more than 32 years, this small-town gun shop is located near the Iowa-Missouri corner of the state. It keeps an average of 500 to 600 guns in stock.

Muzzleloading season has boosted traffic. “Our blackpowder hunts still get lots of participation, and they extend my deer-hunting selling season through December,” says owner Glen Hogue. T/C Encores and CVA Wolfs are clear leaders, though a few Savage Model 10 centerfires in .270 are also gaining attention.

MSR turns are climbing. Rock Rivers and a few special-order DPMS .308s are crossing the counter at a rate of one per week.

Handgun sales are excellent, with all things 1911 from Springfield and Remington posting the most turns. Several Ruger LCPs are also moving.

Sporting shotguns are still in demand. Browning Maxus and Winchester Super 3X semi-autos are attracting pheasant hunters.

Keith’s Outdoors, Fort Dodge
This store stocks fishing, hunting, and soft goods as well as more than 200 guns. The Christmas rush is on, with a run on stocking-stuffer accessories like cleaning kits. “I’m still amazed at the traffic we get before Christmas. A lot of handguns are purchased as gifts,” says owner Keith Ekstrom. Smith Shields are selling as fast as this retailer can get them. Model 642s and Springfield XDSs in .40 are also doing well.

Sporting shotguns are moving steadily, mainly Remington 870 Expresses and a few Browning Silver Hunters. At the rifle rack, MSRs are king, with DPMS and Rock River seeing the most turns. Meanwhile, Savage 200XP Varmint Packages in .223 are selling as gifts.

Outdoorsman Inc., Fargo
Established in 1980, this store keeps an average of three employees busy selling a variety of general home defense products, rifles, and handguns. Demand for MSRs remains high here. “We’re selling one a day, and it’s been steady all year,” says manager Neil Nieman. On the rifle rack, DPMS, Colt, and Rock River are running neck and neck.

Pre-Christmas handguns sales are brisk, with Springfield XDSs and 1911s in the lead and Glock 9mms close behind. Shotguns are still moving. Waterfowl and pheasant seasons helped the store move Remington 870 Expresses and Benelli Super Black Eagle IIs.


by Peter B. Mathiesen

Buffalo Sporting Goods, Buffalo
Located 60 miles south of metro Dallas, this small storefront has kept an average of 300 firearms in inventory for more than 34 years. Small handguns are king; Ruger P89s and Taurus 709 Slim models remain in high demand. A few Smith Bodyguards are receiving regular turns. “Overall, our customers are price-point driven. That said, given the right circumstances, we do get them to trade up after they’ve been in the store several times,” says owner Archie Van Wey.

MSR sales are brisk. Windhams, Bushmasters, and a few ArmaLite AR10s in .308 are turning. Deer season is keeping lower-end Remington 700s and Ruger 77 Hawkeyes moving, mostly in .270 and .30/06.

Rossi Youth Rimfire Combos are a hot pre-Christmas item for this year, as are cleaning kits and Nikon Monarch 4–16×50 scopes.

Direct Gold Outlet, Covington
Carrying a large variety of hunting, home defense, and fishing gear, this store, located 40 miles southeast of metro Atlanta, stocks 300 guns. It also does a brisk business in gold and jewelry.

MSRs continue to move quicker than last year, and DPMS and Smith M&Ps are selling particularly well. “We see a steady demand for MSRs, and with our customer base, I don’t see it diminishing anytime soon,” says counterman Anthony Yates.

Deer season is in full swing, and this retailer is moving strong numbers of Remington 700 BDLs and Savage Model 10s, primarily in .270.

Handguns continue to move well, with Kel-Tec 380s and Ruger LCPs holding the top spot. Glocks, primarily in 9mm, are just behind.

Terry’s Toys, East Ridge
Keeping just under 100 guns in inventory, this small shop specializes in Cowboy Action gear. Ruger Vaqueros in .45 LC top the sales chart, but a few Ruger VAQ357s are also seeing turns. Other revolvers making turns include the Heritage Rough Rider in .45 LC and the Ruger Single Six 22 LR. “Our business is steady year-round and was never affected by the election,” says owner Terry Eisher.

Lever-action rifle sales are up for Christmas, including the Marlin 1894 in .32/20 and the 1894 in .44 Mag. A few Uberti lever-action Silver Boy .22 carbines are also on order. El Paso Saddlery leather holsters are selling well as Christmas gifts.


by Peter B. Mathiesen

Accuracy Gun, Las Vegas
Nestled in metro Las Vegas, this small gun shop keeps a full-time gunsmith on staff and stocks nearly 300 firearms. Established in 1972, it bills itself as “one of the friendliest gun shops in Nevada.”

Home defense continues to be a mainstay, with Russian Saiga 12 shotguns at the top of the list. “We continue to see steady demand on these kinds of rifles and MSRs. I don’t think that will be changing in the near future,” says counterman Jeff Hoskin. Other shotgun sellers are Mossberg 500 Combos and a few Remington 1100s.

Handguns are in pre-Christmas demand, particularly Ruger P95 9mms and Smith & Wesson SW40VEs. MSRs are experiencing quick turns; DPMS and Smith M&P Sports pull the high numbers.

Lake County Guns, Lakeport
This rural shop stocks more than 250 firearms in 700 square feet. Rimfires sell well here, with Ruger 10/22s and Savage 93R17s garnering the most attention. A few Henry .22 lever-actions are also crossing the counter.

Glocks in 9mm and .45 lead the handgun count, and numerous Springfield XDs are moving nicely. “Our handgun sales are dependent on California compliance, and that’s the main reason .380s aren’t popular. We just aren’t allowed to sell most of them,” says owner Cliff Rakic. MSRs are also selling: DPMS and Smith Sporters rule the roost.

Ponderosa Sports, Horseshoe Bend
Forty miles north of Boise on the Payette River, this retailer breaks 9,400 square feet into two stores: A “left wing” liberal display of Amish quilts, carved bears, and home décor, and a “right wing” conservative display of sporting goods, survival items, and 1,000 firearms.

Although quilts are selling well, Glock 23s and Smith 637s sell better. Gun sales at this store may be at an all-time high. “I’m just amazed at some of the high-priced firearms I’ve sold this year, including a Barrett M82. There’s more cash around than most retailers realize,” says owner Cliff Harrison.

Bolt-action rifles are slowing down, but Remington 700 SPSs in .308 and .300 Win. Mag. are red-hot. Several MSR sales have gone to Colt and Bushmaster. Mossberg 500 Self Defense Combos are also moving at unprecedented levels for this store.


by Peter B. Mathiesen

All American Gun Shop, Williamsport
This small retailer of custom MSRs and modified shotguns has moved much of its business to special orders to increase profitability. Notable sellers include DPMSs, M&P Sporters, and Bushmasters. On the custom side, zombie-finished lowers from Spike Tactical are selling well. “Our sales aren’t what we saw during the election in 2008, but they have been steady,” says owner Frank Lowe.

As for handguns, Kel-Tec P-3ATs and Taurus 738s top the list. Mossberg 500 tactical shotguns with in-house extras have been strong items for Christmas.

Blue Trail Range Gun Store, Wallingford
With more than 800 guns in stock and more than 120 outdoor shooting stations, this range has events for the entire family. There’s even a picnic area.

Small-bore accessories are flying off the shelves, including gloves and shooting mats for young shooters. “Our youth shooting programs drive heavy Christmas traffic across the board. Whether it’s a starter gun or a case, this is an active time of year,” says manager and instructor Lenny Smittner. Camo air rifles are especially in demand, with new models from Anschutz crossing the counter.

Compacts lead the pack at the handgun desk. Top sellers include SIG 380s, Walther PPKs, and Ruger LCRs. A few shotguns are also turning, mostly traditional Mossberg 500s and a few CZ over/unders.

Precision Arms, Carmel
This Hudson Valley shop keeps an average of 400 guns in stock. All things .22 are exceptionally hot at this store before the holidays. Sales for Ruger 10/22s and SR-22s are especially brisk, along with Henry lever-action carbines and Ruger .22 revolvers. “Our store has stayed busy all year long; It’s hard to believe just how high the demand is for anything in .22-caliber this year,” says manager Christine Ryan.

Although deer season is winding down, a few Savage 210F bolt-action slug guns are still selling. MSR sales are steady: Stag Arms and Bushmasters hold the top two spots, followed by Smith M&P Sporters–all in .223.

Sales of 1911s are hotter than usual. Colt Government Models and SIG 1911s are getting the greatest attention. Springfield XDSs, M&P Shields in .40, and Smith Bodyguards also enjoy fast turns.


By Peter B. Mathiesen

Bee’s Guns, Saltsburg

Keeping nearly 300 firearms in inventory, this small shop with a staff of two has competitive pricing, often turning its inventory over in a month.

"We started out slower this year than I expected," says owner Ken Bee. "But it’s really turned around. Our handgun numbers are strong, and in the last three months I’d have doubled our sales if I could’ve gotten my hands on the right inventory."

Ruger LCPs and Smith Bodyguards in .380 top the list. Interest in 1911s is high, but they remain on backorder. S&W .44 Mag. long-barrel revolvers are also moving.

Long guns are in high gear, particularly Savage Axis rifles and Remington SPS 700s in 7mm-08. MSRs are moving briskly, with Bushmaster and DPMS getting the most attention. Because of back-order issues, Bee has added MSRs from Palmetto Arms to fill demand.

Hart’s Trading Post, Ballston Spa

This one-man shop stays open six days a week and keeps 300 firearms in inventory. Handgun sales are strong, despite inventory problems. "I’m pushing .22 pistols, and my customers are really responding because they’re cheap and fun to shoot," says owner Bill Hart. "I’m hearing comments like, ‘I used have one of those. It was fun, sure I’ll buy it.’" In larger-caliber handguns, Ruger LCPs and S&W Bodyguards see the most demand.

Ammo stocks are average, and .45 Long Colts are still difficult to get. Used long guns are hot, with high demand for Remington 700s in .270 and .308. In addition, older Savage 900s are also in demand. On the MSR front, .223 Smith M&Ps are holding the top spot. Stag Arms (also in .223) are second.

Stateline Guns & Archery, Plaistow

This storefront keeps an average of 400 guns in 3,200 square feet of display space. "Our handgun sales have remained impressive, and they continue to increase as the election approaches," says owner Jean Rochette.

Glocks and Smith M&Ps in 9mm hold the top spot at this counter. Smith E series 1911s and Beretta Nanos are also moving well.

MSRs are strong despite average availability. Olympic Plinkers and Smith M&Ps pull the best numbers, while Mossberg 500s with the two-barrel set are hot. Ammo sales are brisk, with adequate inventory.


By Peter B. Mathiesen

H&H Guns, Warrenton

Stocking more than 500 guns, along with a selection of cowboy clothing and tack, this eastern Missouri storefront welcomes its customers with hot coffee. Handguns are holding the high ground with all things Ruger, and LCRs and LCPs are turning in great numbers. Springfield XDMs and Ruger 1911s are also in high demand.

Youth-model Remington 870s are seeing stronger turns this fall, and shop owner Mark Hale sees it as an emerging trend. "Clearly the election is moving a lot of handguns and MSRs. While the current trend has declined for traditional long guns, our sales of youth and women’s hunting guns are great," he says.

MSRs are in stock and are selling consistently, including the DPMS Oracle and Windham in .223. The store has also seen a few orders for .308s.

Gun City, Bismarck

Packing 1,200 guns into just 1,000 square feet, this store really earns its Gun City name. Ruger LCPs, S&W Bodyguards, and Glocks in .40 are this shop’s best sellers. "The election has certainly contributed to our bottom line, but so has the influx of oil workers coming to South Dakota. We’re having a great year," says owner Marlin Fried. With more than a dozen brands of MSRs in stock, price-point .223s are moving, as well as a few .308s. Colts and ArmaLites are leading the inventory.

Pump shotgun numbers are better than last year’s; price-point Remington 870s and Mossberg 500s are on the move. A few Browning BPSs are also seeing attention. Ammo stocks are better than expected, with just a few holes in odd calibers.

Shirts & Shooters, Le Mars

Located 40 miles northeast of Sioux City, this gun shop specializes in hunting and home protection firearms; the company previously pressed T-shirts in the adjoining building. Handguns are red-hot here, especially Ruger LC9s and SR9s in .22. Springfield XDMs also are moving well. "Springfield has taken great care of us this year, when other factories told us they just couldn’t help," says owner Dick Halter. "There’s no telling the numbers we could have sold if we’d just had the product."

MSRs do well here, primarily DPMS Oracles and Rock Rivers. Shotgun sales are slow, led by the Benelli for 12-gauge Montefeltro.