Volume 22, Number 2 April / May 2014


A couple of months ago, Forbes.com ran an interesting article titled “20 Lessons You Don’t Want to Learn the Hard Way.” It was based on input from employees of ShortStack, a web firm that helps companies design and manage their Facebook pages. Some of the shared experiences should resonate deeply, so I’ve taken the liberty of adapting the five rules that seem to most apply to firearms retailers. Consider them to be “best practices” and act accordingly. 1. You can’t do everything on your own. Building a team is essential because there are only so many hours one person can… [Read More]