Volume 22, Number 4 June / July 2014


The long, slow slide to oblivion often begins with tiny steps. Great brands such as Oldsmobile, Pan Am, Polaroid, and Zenith—American icons all—are all dead and buried, victims of changing times. In some cases, technological change rendered the company’s products obsolete; in other cases, corporate indifference or ineptitude drove the nails in the coffin. Marlin narrowly avoided the fate of the group listed above—the 144-year-old manufacturer was clearly headed for the last roundup when it was bought by Remington in 2007. Three years later, the new owners decided to close Marlin’s antiquated plant in North Haven, Connecticut, and move the… [Read More]