Volume 22, Number 2 April / May 2014


The Ruger Red Label over/under is back. Introduced in 1977, the O/U had a cult following among hunters until it disappeared from the Ruger catalog in 2011. The Red Label was a solid, American-made O/U, handsome in its unadorned way, and many hunters loved it. The new Red Labels have been redesigned and are better than ever. Just as important, they are still made in Ruger’s Newport, New Hampshire, factory. Your customers who insist on buying American will be eager to get their hands on the reborn Red Label. Others will take more convincing, so here is the scoop on… [Read More]